Critical analysis transformed through orchestration
Business Intelligence · Mexico City
I turn operational complexity into decision systems.
BI Manager with a finance foundation and hands-on technical depth. I lead intelligence, automation and performance initiatives across sales, finance, logistics and payments—helping teams act faster with greater control.
Finance discipline.
Technical depth.
Executive judgment.
Current role
BI ManagerD2C E-commerce Samsung Electronics México
Reduction in user-screening time
Learners supported in data and business
01 / Leadership
Building the capability behind better decisions.
My work sits where business priorities, operating processes and technology meet. The objective is not more reporting—it is a more intelligent organization.
Decision architecture
I translate fragmented commercial and operational signals into reliable management views, clear definitions and decision-ready insight.
Scalable automation
I replace fragile, person-dependent workflows with controlled systems that improve speed, traceability and operational resilience.
Cross-functional leadership
I connect finance, commerce, logistics, payments and technical teams around shared questions, priorities and measures of success.
02 / Selected impact
From isolated analysis to organizational capability.
01
Commerce · Operations · Leadership
D2C operational intelligence
Leading BI, automation and performance initiatives across sales, finance, logistics and payments for a direct-to-consumer business. The focus: shared visibility, scalable reporting and stronger operating control.
02
Transformation · Orchestration
Finance and process automation
Redesigned slow, error-prone analysis as an orchestrated workflow—reducing a four-hour process to twenty seconds and establishing a reusable pattern for automation.
03
Fintech · Risk · Analytics
Decision systems for financial products
Built data pipelines, risk workflows and performance views that made financial information actionable—from reducing screening time by 90% to improving anomaly detection and operational visibility.
03 / Career journey
A finance foundation, evolved through data into BI leadership.
2025 — Present
BI Manager, D2C E-commerce
Samsung Electronics México
Leading business intelligence, automation and operational performance initiatives for senior leadership and cross-functional teams.
2024 — 2025
Analytics Leadership & Transformation
Hertz México
Progressed from Senior Data Analyst to Project Manager and Head of Data Analytics, connecting financial concepts, process redesign and scalable automation.
2021 — 2024
Financial & Data Analytics
Baubap · Vest
Developed hands-on depth in fintech operations, ETL, reporting, risk analysis and financial performance.
2019 — 2021
BI & Data Education
Amerisa Logistics · Platzi
Built the foundation in business intelligence, stakeholder enablement and translating data into practical action.
05 / Technical lab
I still prototype when it helps clarify a decision.
Small, working experiments that explore how business rules can become useful decision tools. The lab is evidence of technical fluency—not the center of my leadership practice.
Finance operations
Asset amortization
Accounting logic, calendars and traceable calculations.Investor experience
Risk profiler
A prototype for turning questionnaire rules into a user profile.Market exploration
Stock analysis
Experiments in financial context and similarity discovery.06 / Connect
Let’s build a clearer way to decide.
I’m interested in BI leadership, analytics transformation and conversations about building decision capabilities at scale.
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